WK 3 Graphic Designer

Milton Glaser, born on June 26, 1929 is a graphic designer from New York City. Milton Glaser is known for his incredible work including: the I “HEART” NY logo, the psychedelic Bob Dylan poster and the Brooklyn Brewery logo.

The logo that is seen all around New York was created based off of a need in the city. In the mid 1970’s, the crime rate for New York was sky high and the city had become a dangerous place in the eyes of the people. Milton Glaser was one of the men asked to design a logo that would increase tourism in the town. Glaser was the one who delivered the logo which was designed in the back of a taxi can and inspired by Robert Indiana’s LOVE design.

He is also responsible for helping develop Push Pin and directed it for twenty years. Push Pin Studios was a set that sent out monthly graphics that "redefined and expanded the imprimatur of the designer, illustrator and visual culture at large." Glaser was also co-founder of New York Magazine and established Milton Glaser Inc, in 1974. As a journalist for the New York Magazine, Glaser reinvented the wheel. His main idea was to let the community know, what was happening in New York. One of his major hits was “The Underground Gourmet,” which shed light on cheap restaurants in New York. Glaser’s ideas and thoughts helped make the New York Magazine a well-respected and model for others magazines to come.

His time as a designer introduced more 300 posters into the world that were commonly displayed at Cooper Hewitt National Design Museum, New York; the Victoria and Albert Museum, London; and the Israel Museum, Jerusalem.

Milton Glaser won a National Design Award Lifetime Achievement from the Cooper-Hewitt Design Museum in 2004 for his thoughtful and inspirational long term contributions to the world of design. He also received the National Medal of Arts in 2009 by former President Barack Obama and Mrs. Michelle Obama at the White House. The award was managed by the National Endowment for the Arts and presented to only to recipients a year. The award was consciously given to those who represented the “breadth and depth,” of the arts. Glaser was the first graphic designer to ever receive this award.