Emil Ruder

Emil Ruder

Emil Ruder is a master graphic artist he was a contributor to Swiss Style design. He was committed to the discipline of letterpress typography.   The Swiss Style was developed in 1950. Ruder was a pioneer in creating new laws of composition working with the modern era. Ruder taught for 25 years and published a book with his ideas, methods and approach. The book was published in 9 languages. He used asymmetrical layouts, grids, and relied heavily on Sans-serif type. His book is widely used as a reference to this day.