week two graphic designer (sorry this is late)

Alex Trochut is a Spanish artist, graphic designer, and typographer. Alex is not on our list of graphic designers, but while I was doing some research I came across him and found him to be very interesting, fun, and quite popular. Alex was born in 1981, in Barcelona Spain were he had his own design studio before relocating to Brooklyn, New York where he currently lives. Through his design, illustration and typographic practice he has developed an intuitive way of working that has resulted in his expressive visual style. For Alex, typography functions on two hierarchical levels. As a designer, Alex focuses on the potential of language as a visual medium, pushing language to its limits so that seeing and reading become the same action and text and image become one unified expression. Mixing styles and genres and drawing equally from pop culture, street culture, fashion and music, Alex has created design, illustration and typography for a diverse range of clients: Nike, Adidas, The Rolling Stones, Katy Perry, BBC, Coca-Cola, Pepsi, The Guardian, The New York Times, Time Magazine and many others. Alex's work has been internationally recognized, appearing in in exhibitions and publications worldwide. He has given talks and been honored by the Art Directors Club-including being named a 2008 Young Gun-the Type Directors Club, Creative Review, Cannes, Clio and D&AD among others. His monograph, More Is More, explores his working methodologies and influences and was published in 2011.