Sunday, April 7, 2019

Week 3 Graphic Designer - Rob Janoff

Rob Janoff designed the Apple logo. Janoff masterminded possibly the most famous mark in the world today while at ad agency Regis McKenna back in 1977. And although it's been tweaked, the basic form has remained the same ever since- testament to its simplicity and longevity (and it was created in only two weeks).

Back in 2013, Janoff said that the idea of an apple with a bite taken out of it was really a "no brainer". He said: "If you have a computer named after a piece of fruit, maybe the image should look like the fruit? So I sat for a couple of weeks and drew silhouettes of apples. Bite is also a computer term. Wow, that was a happy accident. At that point I thought 'this is going to have a wink and a nod with it, and give it personality'."
Image result for apple logo
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1 comment:

  1. Professor NevinsApril 8, 2019 at 11:13 AM

    Excellent Andy… When posting an image on the blog you can choose large for horizontal ones and extra large for vertical ones… Anything larger than that will bleed over into the right-hand column as you can see.

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