I like the strong "Peter Rabbit" and its upside down, bilateral symmetry. The gradient in the background is effective...
Some ways to improve and make it stronger...
- The warp tool for type is considered bad form as it warps the text... kind of like skewing a photograph. Much better is to create a path using the pen tool then setting the type along the path... Swiss designers largely threw out curved typography in their quest for a clean, modern, industrial aesthetic.
-Create and observe margin lines on all 4 sides of the poster. Setting the type right up to the edge is neither here nor there...
-In keeping with Swiss aesthetics, avoid serif fonts (and serif italic). I do see that New Haven Ballet does use a serif font... but not the italicized version of it... Take a look at the kerning and style of the font they use and see if you can't reproduce it...
-Go to Google images and type "new haven ballet peter rabbit" and see how the scale of the type, the kerning and the use of a drop shadow under the type as well as the bold large scale of the type and image lends clarity, impact yet simplicity.
I like the strong "Peter Rabbit" and its upside down, bilateral symmetry. The gradient in the background is effective...
ReplyDeleteSome ways to improve and make it stronger...
- The warp tool for type is considered bad form as it warps the text... kind of like skewing a photograph. Much better is to create a path using the pen tool then setting the type along the path... Swiss designers largely threw out curved typography in their quest for a clean, modern, industrial aesthetic.
-Create and observe margin lines on all 4 sides of the poster. Setting the type right up to the edge is neither here nor there...
-In keeping with Swiss aesthetics, avoid serif fonts (and serif italic). I do see that New Haven Ballet does use a serif font... but not the italicized version of it... Take a look at the kerning and style of the font they use and see if you can't reproduce it...
-Go to Google images and type "new haven ballet peter rabbit" and see how the scale of the type, the kerning and the use of a drop shadow under the type as well as the bold large scale of the type and image lends clarity, impact yet simplicity.