Louise Fili is an Italian – American Graphic Artist. Fili was born in Orange, New Jersey. Fili notes that as a child she was interested in graphic design. She was carving letters in her walls, designing book covers, and illuminating manuscripts Fili at that point was unaware that she was creating graphic designs. Fili at the age of 16 taught her-self calligraphy. A family trip in her teens to her parent's homeland of Italy was her Inspiration for all things Italian such as Modernism, Deco styles, and European Art.
Fili’s senior project in college was a hand-lettered cookbook. Fili was an intern in New York City for The Museum of Modern Art (MOMA) and finished her last semester at the School of Visual Arts. Fili graduated from Skidmore College in 1973 with a bachelor’s degree.
After graduating, Fili freelanced at various graphic design houses. In 1978 she became the Director of Arts at the Random House for Pantheon Books, Fili changed the direction of the
The standard fonts opting to use her own creative typography for all of the book jackets She also rejected the status-quo shiny book surface and foil stamping she opted to use a matte laminated surface which made the books softer and more durable. During her time at the publishing house, she designed over 2000 books.
Fili opened her own studio in 1985 concentrating in restaurant identity, food-related logos, and packaging. In the earlier ’80s, there were few businesses owned by females. Fili risked naming the business after herself (Louise Fili Ltd). She stood firm in with her assertion that if one did not
Want to do business with her because of her gender she intern did not want your business. She has done logos for many New York eateries such as the Pearl Oyster Bar, Picholine, Artisanal,
The Mermaid Inn, …She has created packaging for products like Sarabeth's. Tates, and Bella Cucinas her designs all reflect her love for European Modernism.
In 2009 she redesigned the Good Housekeeping seal of approval for its 100 anniversary.
She also was nominated in 2000 for three James Beard Awards. In 1998 she was elected as a member of Graphique Internationale, and in 2004 she was inducted into the Art Directors Hall of Fame. For over twenty years, Fili has taught at School of Visual Arts, in both the undergraduate and graduate programs as well as the SVA Masters Workshop in Rome every summer. She has also taught at the New School, New York University and Cooper Union.
Fili’s senior project in college was a hand-lettered cookbook. Fili was an intern in New York City for The Museum of Modern Art (MOMA) and finished her last semester at the School of Visual Arts. Fili graduated from Skidmore College in 1973 with a bachelor’s degree.
After graduating, Fili freelanced at various graphic design houses. In 1978 she became the Director of Arts at the Random House for Pantheon Books, Fili changed the direction of the
The standard fonts opting to use her own creative typography for all of the book jackets She also rejected the status-quo shiny book surface and foil stamping she opted to use a matte laminated surface which made the books softer and more durable. During her time at the publishing house, she designed over 2000 books.
Fili opened her own studio in 1985 concentrating in restaurant identity, food-related logos, and packaging. In the earlier ’80s, there were few businesses owned by females. Fili risked naming the business after herself (Louise Fili Ltd). She stood firm in with her assertion that if one did not
Want to do business with her because of her gender she intern did not want your business. She has done logos for many New York eateries such as the Pearl Oyster Bar, Picholine, Artisanal,
The Mermaid Inn, …She has created packaging for products like Sarabeth's. Tates, and Bella Cucinas her designs all reflect her love for European Modernism.
In 2009 she redesigned the Good Housekeeping seal of approval for its 100 anniversary.
She also was nominated in 2000 for three James Beard Awards. In 1998 she was elected as a member of Graphique Internationale, and in 2004 she was inducted into the Art Directors Hall of Fame. For over twenty years, Fili has taught at School of Visual Arts, in both the undergraduate and graduate programs as well as the SVA Masters Workshop in Rome every summer. She has also taught at the New School, New York University and Cooper Union.
Excellent summary of her career... I had to read your post in the edit posts view... did you color your text black on purpose or did that somehow happen on its own?
ReplyDeleteInitially it somehow happened on its own! I tried to fix:)
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