Emil
Ruder (1914–1970)
was a Swiss typographer and graphic
designer, who with Armin Hofmann joined
the faculty of the Schule für Gestaltung Basel (Basel
School of Design).
He is
distinguishable in the field of typography for developing a holistic approach
to designing and teaching that consisted of philosophy, theory and a systematic
practical methodology. He expressed
lofty aspirations for graphic design, writing that part of its function was to
promote 'the good and the beautiful in word and image and to open the way to
the arts' (TM, November 1952 Issue). He was one of the major contributors
to Swiss Style design. He taught that typography's purpose was to communicate
ideas through writing, as well as placing a heavy importance on Sans-serif
typefaces. No other designer since Jan
Tschichold was as committed as Ruder to the discipline of
letterpress typography or wrote about it with such conviction.
He is one of the great influencers in both his work and teaching.
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