Artist Week 4

Otto “Otl” Aicher born May 13 1922 was a German typographer and graphic designer. Otto is best known for creating pictograms for the 1972 Summer Olympics that shown light on how stick figures could be used creatively. Otto also was the co-founder of Ulm School of Design. Ulm School of Design was one of the leading school of its times, with educating its students on the art of design.

Otto was also known as the leader of corporate design and even considered the pioneer of corporate design. He even had influence in the building of Braun and created the logo for German airline Lufthasa in 1969.    

Otto’s biggest project was being a part of the 1972 Olympic design. He took much consideration on how he created the images to represent the Olympics at that time. Otto even took advice from the previous creator in order to perfect his skill and design. Otto used pictograms in order to create a “clear sign of the activity it represented while simultaneously maintaining its universal comprehension.

Otto was very diverse with his work. He even created the first mascot for the Olympic Mascot which was a Daschund named Waldi.